Creative Marketing that Takes You Places

On a quest to ignite brand magic, I'm all about infusing creativity and strategic genius into the marketing mix.

Picture me as your go-to muse and strategist wrapped in one, always ready to wear a new hat or two. So let's make waves in the marketplace, blending standout strategies with storytelling in every detail.

Expertise

I specialize in creating strategic foundations that drive successful brand and marketing initiatives. By integrating market research, innovative thinking, and detailed analysis, I develop strategies that shape your brand’s identity, align with business goals, and drive impactful marketing campaigns. My strategic approach ensures every brand activation and marketing effort resonates with your target audience and achieves measurable success.

MARKET RESEARCH

- Purpose, Mission, Vision & Positioning Statement
- SWOT Analysis
- Target Audience & Demographics
- Competitor Analysis

STRATEGY DEVELOPMENT

- Social Media
- Email & SMS Marketing
- Experiential Marketing
- Reputation Management
- Lead Generation
- SEM & Paid Search
- OOH Advertising
- Guerilla Marketing

BRAND MARKETING

- Who We Are
- What We Are
- Who We Are For
- Brand Pillars
- Brand Tone
- Tagline Development

MARKETING CAMPAIGNS

- Experiential Marketing
- Brand Partnerships
- Brand Activations
- Email & SMS Marketing
- Social Media (Facebook, Instagram, Pinterest, LinkedIn, TikTok & X)

social media marketing

- Social Listening
- Content Calendars
- Copywriting
- Community Management
- Social Media Advertising
- Reporting & Analytics

influencer marketing

- Campaign Creation & Management
- Influencer Brief
- Sourcing & Outreach
- Negotiation
- Monitoring & Reporting

CONTENT DEVELOPMENT

- Static & Animated Graphics
- Photoshoot Moodboards & Video Storyboards
- Professional Photography
- Video Creation & Editing
- Stock Imagery Sourcing

SEO

- Keyword Research & Competitor Analysis
- Title Tags & Meta Descriptions Copywriting
- Backlinking Build Strategy
- Blogging
- SEO Reporting

Events

- Conceptualization
- Budget Management
- Venue & Vendor Sourcing
- Entertainment Outreach & Negotiations
- Sponsorship & Partnership Support
- Creation of “Run of Show”
- Influencer & Celebrity Outreach
- On-site Support

Recent Projects

The H Orlando

Continuing the efforts of revitalizing and repositioning the restaurant in the competitive culinary landscape, we had the primary objective to implement strategic initiatives that will elevate The H Orlando’s profile and establish it as a premier dining destination in the city. The project focuses on enhancing brand awareness, expanding the customer base, and increasing bookings through targeted digital marketing strategies.

Maze Lounge

Maze Lounge is an exceptional entertainment venue renowned for its vibrant atmosphere and outstanding dining experiences. My primary goal was to elevate the brand and propel it to new heights within the competitive industry. Through strategic marketing initiatives and creative content creation, I aimed to enhance the venue's visibility, engage the target audience, and foster a strong and positive brand reputation.

About Me

I'm Sheila, a creative soul from Havana, Cuba, now proudly calling the US my home. My journey has been a blend of challenges and growth, each experience shaping who I am today.

As a marketing professional, I love crafting strategies that create meaningful connections between brands and their audiences. In a market filled with look-alike brands, thinking outside the box is crucial. My passion lies in developing unique and authentic marketing experiences that make brands stand out from the rest.

Life is too vibrant to stick to just one passion, and I'm excited to blend my love for creativity and strategic thinking in every project I undertake.

Excited to see what the future holds!

Got a project?

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